Open

Jada Toys are a leading manufacturer of licensed toys games and collectibles. We worked with Jada and Disney to develop the design language for a new Jake and the Neverland Pirates RC Quad Bike.

We have worked with a variety of Jake and the Neverland Pirates license holders and developed an understanding of what goes on in Neverland. Disney asked us to bring this experience to a new vehicle for Jake, based on a quad bike platform but with all the personality of Jake’s world. There was no existing reference for the vehicle itself so we set about piecing together design elements and themes to creating something new.

Our work started out as traditional pencil sketches, before we filtered down the designs and moved into more finished visuals for approval. Finally we prototyped parts for scale studies prior to production. A great new ride for Jake and his friends !