Digital Micro Camera

Sakar is a leading supplier of consumer electronics and accessories. They license a variety of entertainment and corporate brands.

We worked with Disney Consumer Products to support Sakar with the development of a micro camera platform that could work across Disney brands. The goal was to create a gender neutral platform that could work in a variety of colourways and allow for graphic application.

The camera itself allowed children to take photos on the move, connect to an IOS device and then use the processing power of the idevice to manipulate the picture, add notes and build in character graphics.